The item I bought has now reduced in price.

If an item that you have bought has now reduced in price, then sadly we are unable to refund the difference.

As an online business our prices change in accordance with trends, customer demand and stock availability.

You can of course return the item for a full refund and then re-order the item at its markdown price, provided it is returned in accordance with our returns policy which you can find here.

Please note, items cannot be reserved for customer orders. We would recommend purchasing the item at the reduce price first and then returning your original order.